Interesting things about ty­pog­ra­phy

This is interesting

But­t­er­ick’s First Law of Ty­pog­ra­phy: Given mul­ti­ple doc­u­ments, read­ers will make more judg­ments based on ty­pog­ra­phy as they find it harder to make judg­ments based on substance

But­t­er­ick’s Sec­ond Law of Ty­pog­ra­phy: Judg­ments based on sub­stance re­quire reader at­ten­tion, so un­der the First Law, read­ers with lim­ited at­ten­tion are more likely to make judg­ments based on typography.

“Why does typography matter?” from Butterick’s Practical Typography by Matthew Butterick